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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q65-Q70):

NEW QUESTION # 65
A customer wants to import the previous 10 years of customer purchase data into their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery? (Choose 2 answers)

A. How many API calls are expected to be made at the peak hourly rate?
B. What time of day are the API calls made?
C. Does their license include the Large Data Extensions feature?
D. Why do they require 10 years of historical data in Marketing Cloud?

Answer: C,D

Explanation:
* Understanding why 10 years of historical data is required will help assess if storing all that data in Marketing Cloud is necessary and practical (A).
* Knowing whether their account includes Large Data Extensions is critical because standard Data Extensions might not efficiently support 200+ million records (C).
Timing (B) and API rate (D) are relevant for optimization but not as critical as validating storage capabilities and necessity.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Large Data Extensions Overview
# "Large Data Extensions are required for storing more than 30 million records and for managing massive datasets efficiently." Source: Salesforce Best Practices - Data Management Discovery
# "Clarify the business purpose of historical data import to align storage and performance with actual marketing needs."
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NEW QUESTION # 66
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

A. Ask the content team to create more images in order to diversify the asset pool.
B. Set Fatigue Rules for the product Asset Classes.
C. Set a Fallback Asset.
D. Utilize Einstein Engagement Frequency to send the emails less often.

Answer: A

NEW QUESTION # 67
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

A. The contact did not meet the entry criteria.
B. The interaction has an A/B/n split, and the contact does not meet the criteria.
C. The entry event was not fired via Automation Studio.
D. The contact falls below the High Water Mark.
E. The interaction allows re-entry only after exiting, and the contact already exists.

Answer: A,D,E

NEW QUESTION # 68
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me." How should they set this up?

A. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
B. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
C. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
D. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.

Answer: B

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
* With Marketing Cloud Connect, the Case object can be synchronized into Marketing Cloud.
* You can apply filters based on fields like "Contact Me = True" directly within Journey Builder or Automation Studio without manually importing reports.
# Why others are wrong:
* A: Journey Builder doesn't handle direct data imports from Service Cloud.
* B: Manual imports and Filter Activities are unnecessary when synchronized data is available.
* D: Import Wizard processes are manual and not scalable for ongoing automated campaigns.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Synchronized Data Extensions:
"Synchronized Data Extensions allow you to bring Salesforce object data (such as Cases) into Marketing Cloud for use in segmentation, filtering, and journeys without manual imports." (Source: https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_extensions.htm)

NEW QUESTION # 69
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement? (Choose 2 answers)

A. Publication List
B. Auto-Suppression List
C. Domain Exclusion
D. Suppression List

Answer: A,B

Explanation:
# Comprehensive and Detailed Explanation:
* B (Publication List) allows subscribers to opt down or up in terms of subscription types. Customers indicating product interests and preferred messaging frequency would fit into Publication List management.
* C (Auto-Suppression List) can exclude certain groups or preferences at the message send level automatically, especially if customers opt-down or unsubscribe partially.
# Why Others Are Incorrect:
* A: Suppression Lists are manually managed and aren't dynamically tied to preferences.
* D: Domain Exclusion blocks entire domains (e.g., gmail.com) - not individual preference management.
Exact Extract:
Salesforce Help: Publication Lists Overview
"Publication lists manage opt-ins and opt-outs at a more granular level, allowing customers to control which messages they want to receive." Salesforce Help: Auto-Suppression Lists
"Auto-suppression lists automatically prevent messages from being sent to specific subscribers based on business rules and preferences."
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NEW QUESTION # 70
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